B Two B GTM

Hello, my name is Inigo Montoya. A designer based in NYC,
looking for rad projects and new opportunities.

Get the Go-To-Market motion in motion.

You want to focus on your product and closing deals – not marketing.
So let us help you round out the B2B or B2G GTM motion with a deliberate, informed plan.

Let’s Do It

How does it work?

We sit down with you to find where
you need help with GTM.

Crafting culture-aware interactions with a crisp eye for
engaging artistic, brand sand websites.

Every need, company, product, and market are different, so we will help you
understand where you are at, refine and put the right plan into motion.

See how we’ve done it before

So what do we do?

01

Understand your early or ideal customer profile (ECP/ICP) & pricing

Depending on where you are in finding your PMF, you need to know your customer profile. What makes them tick? What keeps them up at night? What will bring them success or failure? Where do they get their information?

02

Create compelling, differentiated narrative & messaging

With an understanding of your target customer, you now need to lay out why you and your product are uniquely positioned to help them avoid failure and solve a mission-critical issue.

03

Create your buyers’ journey and strategic content plans (and deliver)

Showcase your work in stunning detail. Portfolio WP effortlessly handles images, videos, and interactive content, perfect for artists, designers, and multimedia creatives.

04

Evaluate your Martech needs

In today’s mobile-first world, having a responsive site is crucial. Portfolio WP ensures that your portfolio looks stunning all-around, providing an optimal viewing experience for your audience, regardless of the screen size.

05

Launch integrated campaigns

Navigate the WordPress dashboard of your website with ease. Even without technical expertise, managing and updating your portfolio is a breeze with Portfolio WP.

06

Enable your organization, and analyze results

Stay ahead with continuous updates that keep your site running smoothly with the latest WordPress versions, complemented by reliable support for any queries or assistance.

Projects.

These are recent samples of the rad projects I’ve been working on.

Case Study.

Bringing delight
to Google

Background

Project
Google Doodles

Role
UX / UI Designer

Year
2018 – 2022

In collaboration with the creative minds behind Google Doodles, our goal was to enrich the Google Search landing page with engaging and interactive experiences for users. From whimsical games like Solitaire and Pac-Man to cultural celebrations for Ramadan, we aimed to bring joy and engagement directly to users’ fingertips. My role involved working intimately with the doodle team to develop a design framework that seamlessly integrated these experiences into the Google search results page, focusing on intuitive game layouts and controls for an enhanced user interaction.

Creating Interactive Joy
with Google Doodles.

Leveraging a blend of art and technology, we aimed to craft doodles that were not just visually appealing but also interactive. From celebrating historical figures to marking significant global events, each doodle was a gateway to a richer, more engaging user experience.

As a creative partner with the Google Doodles team, I embarked on a journey to infuse the Google Search landing page with moments of delight and engagement. Our mission was to transcend traditional search experiences, making each visit to Google a chance to learn, play, and celebrate.

A New Dimension of Engagement

Our collaborative efforts led to a significant increase in user interaction with Google Doodles. By turning everyday searches into opportunities for play and education, we contributed to making the Google Search landing page a source of unexpected joy and discovery for millions worldwide.

This project was a testament to the power of collaborative innovation in creating experiences that resonate with users across the globe. It reinforced my belief in the importance of design that not only looks good but also engages, educates, and inspires.

Contact.

Are you ready to create unconventional content that supercharges your business and brand image?

Fill out this form for a chance to win a free content consultation.

If you would rather just send an email, you can reach us at lane@btwob.ai

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